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You’re thinking about going mobile.
Trade Mobile knows why mobile is the medium to distribute information and interact with your customers.
At a Mobile World Congress meeting, in Barcelona, mobile-telecoms industry players recognised that the [mobile] industry is going through a transformation that promises to fuel rapid growth in the years to come. (The Economist)
“Walled Gardens” are tumbling, data plans are getting cheaper, handset capabilities are improving while consumers are starting to demand more mobile services from their favourite brands and companies. The mobile digital wallet is starting to take shape as hardware manufacturers gear up for a 300-fold mobile data traffic growth by 2015.
Now is the time for businesses to look at the cost effective mobile channel and become market leaders.
- Growth - Two million mobile phones are sold daily
- Revenue - The mobile industry is expected to exceed $24 billion in 2008/09
- Reach - Mobile is the number 1 medium for 16-24 year olds
- Demographic Spread - Mobile penetration is spread across generations: Gen Y (18-24) at 85% penetration, Gen X (25-44) at 82%, younger Baby Boomers (45-54) at 80% and older Baby Boomers (55-64) at 79%. (Insight Express Study)
- Constant - Mobile is the only other constant medium present when customers are consuming other media
- Targeted - Mobile means incredibly targeted, relevant and cost-effective messages and services
- Expected - Consumers are starting to expect a mobile experience to engage with brands
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