With declining voice ARPU, declining subscriber growth and the demand for a wider array of services, MVNOs need to keep innovative and provide higher quality experience to increasingly niche markets.

Today's faster networks and feature-rich phones are the platform for creating much stronger consumer experiences.

The richest opportunity of all comes from content; music, video, live streaming, ringtones, applications and the web.  Mobile content access service provision is a key growth factor for telecommunications and media industries - 40 million US mobile subscribers (15.6 %) actively use the mobile Internet and this number global will only grow.

Global operator revenue from mobile digital content was estimated to be US$89 billion in 2006, and is forecast to exceed US$150 billion in 2011

Trade Mobile enables MVNOs to switch on and deploy value added services in a fast and efficient manner enabling MVNOs to differentiate from the competition and concentrate on customers without the need to justify their investments in own infrastructure.

 With Trade Mobile an MVNO can:

• Self manage from one single deck
• Provide customers with instant device matching
• Operate multiple content portals
• Provide premium content (games, music, information)
• Offer live streaming