As the entertainment and media industry continue to migrate to the digital world, organizations are faced with the challenge of how content can be managed and distributed efficiently to the maximum reach of audience in a securely, and cost-effective manner.

With continuing technological advancement of mobile phones and mobile penetration rate continuing to soar across the demographics, organisations are faced with the opportunity to incorporate a mobile strategy to their existing marketing, retail and distribution initatives leading to better customers relationships, brand loyalty, increase awareness and sales.

The facts are compelling; ThemMobile entertainment is massive (games, music, images, videos, TV, adult, gambling, etc) was worth around $20 billion in 2007. This is predicted to reach $64.8 billion by 2012.

Mobile ticketing is already mainstream and consumers are already using it - mobile ticking  transaction is already growing to 2.6 billion transactions by the close of 2011

Mobile marketing is also a proven tool, A research has shown that future purchase consideration increased by 23% among users of the brand who saw mobile advertising, while only 11% among non users.