The market is trending towards voeveo’s business model.
Given the changes experienced to date in the mobile industry and the emergence of new technologies the industry is on the cusp of the next internet commerce and mobile based e-commerce (m-commerce) opportunity. Similar to the emergence of traditional e-commerce 10-15 years ago, m-commerce is at the point to move from early adopters into the mainstream.
voeveo has based its business model and strategy on this m-commerce wave. We are in a position of strength as we continue to refine our business operations and grow our competitive advantage with our mobile interface.
voeveo, through its business plan, will be poised to take advantage of these trends:
· Carriers’ “walled gardens” are opening up – giving consumers off-deck choices
· Unlimited data plans are proliferating - making it cheaper to download multi-media content
· Peer commerce popularity is growing (Etsy, Threadless) – proving that consumers are looking to buy directly from a seller they know, rather than an anonymous third party
· Open source environments are emerging (Android) – encouraging market development and growth
· Handset capability is extending (Nokia) – making it easier to create sophisticated mobile content
· Self managed distribution is growing (Radiohead, Madonna) – proving the value in alternative distribution channels and the growing appeal of control in the artists’ hands.
The market is right for voeveo to establish itself as the channel of choice for content creators.